PRODUCTION OF BRANDED CONTENT
A leading content channel and ecosystem for the 300,000 people who become new parents in Spain every year.
Bezoya were looking to become market leaders in the sector of bottled water with very low mineral content. To that end, we decided to focus on pending motherhood, a key moment with regard to the purchase of new home products. We created ‘Baby On Board’, a content ecosystem for first-time mothers that began on television (Divinity channel) and has this year been transformed into 100% digital content via influencer bloggers.