CLIENT:COMPROMISO ATRESMEDIA

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WEB: http://compromiso.atresmedia.com/

COMPROMISO ATRESMEDIA LAUNCHES A NEW AD

For our latest project with Compromiso Atresmedia we turned an art installation into an ad.

The TV spot shows, through iconic objects, every one of Compromiso Atremedia’s corporate responsibility projects. Also, it is worth noting that none of it was done in postproduction or 3D animation.

The main goal of this piece is to reflect the transformative power of television and to convey Grupo Atresmedia’s message: “We believe in a TV that’s capable to transform your commitment into a benefit for everybody”.