CREATION OF A COMMUNICATION CHANNEL FOR THE MEDITERRANEAN CORRIDOR
An in-house communication channel to successfully position an issue on the media agenda.
We work with the Valencian Business Association (AVE) so that one day the Spanish Mediterranean will be connected by a high speed rail network. We have created a communication channel accessed via the website www.elcorredormediterraneo.com for the society’s use, which reports on the current status for this piece of infrastructure and records support in favour of its completion #QuieroCorredor (I want the corridor). Thus, by generating entertaining content, we have turned a ‘technical’ issue into something interesting.