CLIENT:Fundación Trinidad Alfonso

CATEGORY: ,

WEB: www.valenciaciudaddelrunning.com

CITY BRAND REPOSITIONING

A concept that strengthens all the actions that make Valencia a key area for running.

The Trinidad Alfonso Foundation, with collaboration from Valencia City Council, was faced with the challenge of positioning Valencia as a top destination for running enthusiasts worldwide.

We created ‘Valencia, City of Running’. A concept that serves as a content platform with information on all the running events being held in the city of Valencia, as well as the Marathon and Half Marathon.