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T. 34 93 284 85 20

Barcelona, save me a seat

Record number of spots in a single campaign. Record number of spots in a single campaign. Record number of spots in a single campaign.

_Brief

After the pandemic, the hospitality sector has been one of the most affected economically. That is why the Gremi de Restauració of Barcelona asked us for a campaign to encourage attendance in the establishments of the city.

_Strategy

Unity is strength, so the key was to make citizens feel part of the solution with a colloquial concept that, when pronounced, would make them an active part, as well as to ally ourselves with the city’s bars and restaurants, making them protagonists of the campaign to amplify its reach.

_Idea

Based on the concept “Barcelona, save me a seat” we launched 3 spots to encourage people to return to the bars and restaurants of Barcelona. With David Verdaguer as the main thread in the three pieces, and with the occasional appearance of other celebrities such as Yolanda Ramos, Melanie Olivares, Jose Corbacho or David Solans, the campaign also gave the opportunity to all bars and restaurants in the city to customize the second spot with their credentials and completely free of charge. Spots, banners and a digital activation designed to join forces and actively involve the entire hospitality sector of the city.

_Results

Views+600.000

Movies created+130

Most importantly, we support the reactivation of the sector in Barcelona.