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_Strategy

To give visibility and acknowledge to the thousands of companies and entrepreneurs who through creativity and effort are reactivating the economy, inspiring through real facts and highlighting the role of companies in the economic recovery.

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_Data

The Bank of Spain forecasts that GDP will fall by at least 9% in 2020 and 778,000 jobs will be lost.

In the worst scenario, in 2020 the economy would fall to 15.1% and unemployment would rise to 23.6%

_Idea

We created www.eactivate.com, the meeting point for companies that not only do not stop, but also accelerate to emerge stronger from this crisis. We will only come out from this madness with a greater madness: with the pride of being entrepreneurs.

To launch it and add more companies to the initiative, we have done a campaign in the mass media, with several spots on the main TV and digital media, and we continue with the example strategy created for #EstoNOtienequePARAR, sharing hundreds of real cases of companies that are activated in the main media in the country.

_Results

From May 24th to June 8th.

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[stat label=”Clipping in media” data=”265″]

[stat label=”TV reach” data=”44M”]

[stat label=”RRSS reach” data=”1.2M”]

[stat label=”Number of new companies (apart of 3,000 companies added)” data=”1.270″]

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And, more over, the economy starts rising and reactiviting.

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