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From the kitchen to the digital world

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Create the digital ecosystem for its 3 main brands of electrical household appliances: Liebherr, De Dietrich and Falmec. Create the digital ecosystem for its 3 main brands of electrical household appliances: Liebherr, De Dietrich and Falmec. Create the digital ecosystem for its 3 main brands of electrical household appliances: Liebherr, De Dietrich and Falmec.

_Brief

With the aim of securing consideration for the company’s brands, Frigicoll set us the challenge of creating a solid digital ecosystem for its brands. They also asked for help at a consultancy level to develop their business strategy.

_Strategy

As a company specialising in the manufacture of top-of-the-range electrical household appliances, Frigicoll lacked consistent communication of its brands in the digital environment. To reverse this situation and build synergies between its brands, we proposed a digital strategy with very tactical actions focused on securing brand consideration and recognition. The aim? To be at the front of the mind so that when buying, the consumer considers the brands.

_Data

71% of Spanish web surfers aged between 16 and 65 buy products online, that is 20.3 million people, which makes the importance of developing an online communication strategy more evident.

*Sixth Annual Study of eCommerce in Spain 2019

_Idea

We created the blog as the cornerstone of the digital communication strategy. Through inbound marketing, we generated value content linked to trends and a complete study of keywords.

We developed a communication plan on the blog and on social media for the brands with proprietary production contents, and amplification with social paid media, Google Ads campaigns and activations with influencers.