Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

#Esto NO tiene que PARAR

An initiative to encourage the entire country not to sit idly by waiting neither stop during the Covid-19 crisis. An initiative to encourage the entire country not to sit idly by waiting neither stop during the Covid-19 crisis. An initiative to encourage the entire country not to sit idly by waiting neither stop during the Covid-19 crisis.

_Brief

More than 2,000 companies, surrounding MERCADONA, are worried about the slowdown in the Spanish economy, caused by health crisis. They want to encourage and thank workers and companies that keep working, transforming and reinventing themselves. How to spread this message throughout the country and stimulate our economy so, when everything happens, Spain takes off much faster?

_Strategy

Creating the movement #EstoNOtienequePARAR. An initiative that sustains, places value on and recognize companies, their workers and their entrepreneurs, who are doing everything they can to keep the wheel of our economy moving.

_Data

The International Monetary Fund (IMF) has reported that the worst financial crisis in history worldwide will take place in 2020 due to the effects of COVID-19.

_Idea

We create more than 200 companies cases for the main Spanish media, and 100 prescribers words for spreading the initiative.

We become the strategic and operational partner of communication for the initiative. Coordinating from a project office; the global strategy, creativity, content, channels and social networks, production and management of personalities, the media and metrics throughout Spain.

_Results

In the first two weeks the results are:

Media reach63M

Daily visits to website75K

Hashtag mentions2.900

Media clipping357

And most importantly, more than 1.000 new cases added through the website www.EstoNOtienequePARAR.com during the first two weeks.