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_Strategy

Creating the movement #EstoNOtienequePARAR. An initiative that sustains, places value on and recognize companies, their workers and their entrepreneurs, who are doing everything they can to keep the wheel of our economy moving.

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_Data

The International Monetary Fund (IMF) has reported that the worst financial crisis in history worldwide will take place in 2020 due to the effects of COVID-19.

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_Idea

We create more than 200 companies cases for the main Spanish media, and 100 prescribers words for spreading the initiative.

We become the strategic and operational partner of communication for the initiative. Coordinating from a project office; the global strategy, creativity, content, channels and social networks, production and management of personalities, the media and metrics throughout Spain.

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_Results

In the first two weeks the results are:

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[stat label=”Media clipping” data=”771″]

[stat label=”Website visit” data=”276K”]

[stat label=”Social Media reach” data=”33.6M”]

[stat label=”Ad value” data=”2M”]

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And most importantly, more than 1.000 new cases added through the website www.EstoNOtienequePARAR.com during the first two weeks.

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