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Will there be a vaccine?

While we wait for the COVID vaccine, the Rei Jaume I Awards wonder if there will be a vaccine for our science and our companies. While we wait for the COVID vaccine, the Rei Jaume I Awards wonder if there will be a vaccine for our science and our companies. While we wait for the COVID vaccine, the Rei Jaume I Awards wonder if there will be a vaccine for our science and our companies.

_Brief

Every year, when the Rei Jaume I Awards announces the dates of their jury meeting and delivery ceremony, it vindicates the role of science and business in Spain. This year must be related to COVID crisis.

_Strategy

Waiting for the most expected milestone in recent times. The coronavirus vaccine. Talking about the cure that science and entrepreneurship need in Spain.

_Idea

The first part of the campaign was launched in the previous days to the jury meeting. While everyone was waiting for a vaccine, we launched an outdoor campaign in which we asked: Will there be a vaccine for our science? Will there be a vaccine for our companies? Will there be a vaccine for our R + D + i? 



Because in the same way that the world fights against the coronavirus every day, in Spain scientists fight against job insecurity and entrepreneurs fight against bureaucratic obstacles.



The second phase was an outdoor campaign to announce who were the winners of each of the categories of the Rei Jaume I Awards in 2020. This time we counted, through a more positive message.  All these people “are the vaccine”, because creating the necessary conditions for them to continue researching and innovating is the vaccine for the future of our country.

_Results

Campaign was launched in October 2020 and we are still taking results.