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Haribo 100th anniversary

Let's celebrate that we celebrate 100 years giving away 100 years. Let's celebrate that we celebrate 100 years giving away 100 years. Let's celebrate that we celebrate 100 years giving away 100 years.

_Brief

For the centenary of the German brand, Haribo Spain counted on AFTERSAHRE to carry out a promotion to celebrate the anniversary in a special way.

_Strategy

There are more and more brands that use 100 to make a striking promo (and without being their anniversary): win 100 flights, 100 gift cards, 100 scooters … That is why we decided that our 100 was not just a number: We gave away 100 years.

_Idea

We established 3 categories of prizes: to enjoy with friends, with family and with oneself. In each of them there were several types of prizes to enjoy for 1 year: 1 year of getaways, 1 year of music, 1 year of fashion, etc. We designed a participation landing where daily there was a winning moment.

Or what is the same: 100 prizes that you can enjoy for a whole year.

_Results

Web visits100.000

Participants90.000

And 100 winners.