Haribo 100th anniversary
Scroll down _Brief
For the centenary of the German brand, Haribo Spain counted on AFTERSAHRE to carry out a promotion to celebrate the anniversary in a special way.
_Strategy
There are more and more brands that use 100 to make a striking promo (and without being their anniversary): win 100 flights, 100 gift cards, 100 scooters … That is why we decided that our 100 was not just a number: We gave away 100 years.
_Idea
We established 3 categories of prizes: to enjoy with friends, with family and with oneself. In each of them there were several types of prizes to enjoy for 1 year: 1 year of getaways, 1 year of music, 1 year of fashion, etc. We designed a participation landing where daily there was a winning moment.
Or what is the same: 100 prizes that you can enjoy for a whole year.
_Results
And 100 winners.
