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Heroleague

The Euroleague animation series that restored a passion (for basketball) to young people. The Euroleague animation series that restored a passion (for basketball) to young people. The Euroleague animation series that restored a passion (for basketball) to young people.

_Brief

Euroleague Basketball asked for our help in reaching a young, urban audience that displayed increasingly less interest in the competition and in basketball in general.

_Strategy

In the age of the multi-screen, young people’s attention is divided. They find it increasingly harder to enjoy the here and now. That’s why we used as our basis the passion that is lived on the EuroLeague courts and that young people are missing.

_Data

87% of Spaniards use their mobile while watching television.

*Ditrendia

_Idea

We created Heroleague, an animated series in which we turned 18 stars from the competition into superheroes who used the passion to fight against an environmental crisis.

_Results

Views2.860.000

Shares2.400

Likes346.538

Comments2.687

And, more importantly, the youngest fans (re)discovered their passion for basketball.