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_Strategy

Ensure that the most needy children identify with celebrities who didn’t have an easy childhood but who still managed to make their dreams come true.

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_Data

More than 1,000 children, each and every one of them with a dream, live in the SOS Children’s Villages.

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_Idea

We created a book of stories: “Stories That Shine”. A collection of real stories, like those of Carles Puyol, Hiba Abouk and Jordi Cruz, where they speak of how hard their childhood was and how they managed to achieve their dreams through hard work and confidence.

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_Results

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[stat label=”Impressions” data=”221.000.000″]

[stat label=”Visits to the website” data=”25.000″]

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