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Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

Lanzarote Vueling Territory

We are looking for the Vueling's first space trip crew. We are looking for the Vueling's first space trip crew. We are looking for the Vueling's first space trip crew.

_Brief

The airline wanted to promote Lanzarote as a local destination. A place with a stable temperature all year round and with landscapes that are completely different to other destinations.

_Strategy

With this campaign we seek for notoriety. We wanted the way to promote Lanzarote as a tourist destination to be differential and even disruptive, managing to be at the top of the consumer’s mind in moments of more impulsive and less planned purchases.

_Data

77.2% of Spaniards say that their destination preference to travel, when COVID is over, is to a national place.

_Idea

If there is something that characterizes Lanzarote, it is its volcanic landscape. An island with spectacular arid and reddish areas that have led it to be compared with the Moon or Mars. Even NASA has come to the island to study its soils and train engineers and astronauts.



That is why the objective of the campaign was to find crew members for our first space trip, giving away double flights to visit a place with landscapes from another planet: Lanzarote.

_Resultados

And results in the first 12 days of campaign are:

Promo web visits3.500

Participants2.191

Impressions61.008

Influencers in campaign4

Web: https://www.lanzaroteterritoriovueling.com/

IG filter: https://www.instagram.com/ar/3800049846701261/ 

Post on Social Media:
https://www.facebook.com/Vueling/photos/a.404892461032/10157867296736033