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The new good habits

A campaign directed through WhatsApp in the middle of the confinement. A campaign directed through WhatsApp in the middle of the confinement. A campaign directed through WhatsApp in the middle of the confinement.

_Brief

Flora wanted to accompany society in the difficult moments of quarantine, telling a positive message and seeking interaction through real insight during confinement, change citizenship's habits to good habits.

_Strategy

Put yourself in the user’s place as a brand to find real testimonies that reflect, despite the circumstances, that the crisis also has positive aspects.

_Data

Physical exercise increased 88% globally during confinement *.
Google searches for recipes increased more than 100% **.

_Idea

We ask a real family to tell us about the new good habits acquired during confinement. Through a landing and a social media contest, we encourage other families to share theirs to star in the next Flora campaign.

Web: https://lasnuevasbuenascostumbres.com/

_Results

Participation844 users

Post views+2.5M

Impressions+3.7M

Organic impresiones+900K

And moreover, a lot of new good habits that we hope won’t be lost.