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_Strategy
Put yourself in the user’s place as a brand to find real testimonies that reflect, despite the circumstances, that the crisis also has positive aspects.
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_Data
Physical exercise increased 88% globally during confinement *.
Google searches for recipes increased more than 100% **.
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_Idea
We ask a real family to tell us about the new good habits acquired during confinement. Through a landing and a social media contest, we encourage other families to share theirs to star in the next Flora campaign.
Web: https://lasnuevasbuenascostumbres.com/
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_Results
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[stat label=”Participation” data=”844 users”]
[stat label=”Post views” data=”+2.5M”]
[stat label=”Impressions” data=”+3.7M”]
[stat label=”Organic impresiones” data=”+900K”]
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And moreover, a lot of new good habits that we hope won’t be lost.
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