The smart thing to do is not to settle
heycar, the fastest growing online platform for quality used cars in Europe, needed to enter Spain in a noticeable way to overcome strong competition and a modest budget.
Instead of focusing on the price of heycar cars, the warranty or the financing, we decided to go for the idea of “smart shopping”: heycar is the smarter choice, because it allows you to aspire to a much better car for the same price.
To communicate the concept “The smart thing to do is not to conform”, what better than to have one of the most brilliant minds in history: Isaac Newton starred in some launch spots full of humor.
It was also the protagonist of a campaign that included special actions on Mediaset during Euro 2020, activations with celebrities and influencers, a promotional landing page and different online content.