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_Strategy
Instead of focusing on the price of heycar cars, the warranty or the financing, we decided to go for the idea of “smart shopping”: heycar is the smarter choice, because it allows you to aspire to a much better car for the same price.
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_Idea
To communicate the concept “The smart thing to do is not to conform”, what better than to have one of the most brilliant minds in history: Isaac Newton starred in some launch spots full of humor.
It was also the protagonist of a campaign that included special actions on Mediaset during Euro 2020, activations with celebrities and influencers, a promotional landing page and different online content.
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