Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

Més Mercat!

We worked on a campaign for the Municipal Markets of València, which speaks to the public that buys there. And which generates belonging and pride in doing so, which is timeless. Also, it should include an iconic component that can be declined in many communication pieces. We worked on a campaign for the Municipal Markets of València, which speaks to the public that buys there. And which generates belonging and pride in doing so, which is timeless. Also, it should include an iconic component that can be declined in many communication pieces. We worked on a campaign for the Municipal Markets of València, which speaks to the public that buys there. And which generates belonging and pride in doing so, which is timeless. Also, it should include an iconic component that can be declined in many communication pieces.

_Brief

The situation as a result of COVID puts the survival of municipal markets at greater risk than ever, already threatened for years by large stores and supermarkets.

_Strategy

Giving high visibility to municipal markets, their commercials, and their effort to continue working with the same intensity as always to offer their customers quality, fresh, and local products.



Recognizing the work that all of them do and their importance in the social and business fabric of the city. They are generators of social life in the neighborhoods.



Appealing directly to the citizen and to every decision he makes when making any purchase.

_Idea

The challenge was to create a visually appealing outdoor campaign with a simple and powerful message that everyone who appreciates the uniqueness of municipal markets can embrace and join the call.



Converting the gesture of the fist in the air, associated with different demands, into a symbol that shows pride in buying in the markets and taking it everywhere.

_Results

Campaign was launched in November 2020. It’s still working.