Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

Verti Driver Challenge

The Verti Driver Challenge is an in-car interview campaign, like"Carpool Karaoke" style, in which 12 celebrities are interviewed by Tania Llasera while driving. At the same time, the app monitors them and evaluates their driving. Each episode is released every 15 days. The Verti Driver Challenge is an in-car interview campaign, like"Carpool Karaoke" style, in which 12 celebrities are interviewed by Tania Llasera while driving. At the same time, the app monitors them and evaluates their driving. Each episode is released every 15 days. The Verti Driver Challenge is an in-car interview campaign, like"Carpool Karaoke" style, in which 12 celebrities are interviewed by Tania Llasera while driving. At the same time, the app monitors them and evaluates their driving. Each episode is released every 15 days.

_Brief

The main objective of this campaign is brand awareness and, of course, that this will lead to downloads of the app.

_Strategy

Verti’s mission, through the Verti Driver Challenge, is to get better drivers. For this reason, Verti Driver created a new app, which monitors driving and rewards with discounts to the users. To publicize this project, in a nice way, we made a plan of influencers and celebrities who were tested in driving, while they were interviewed by Tania Llasera.

_Idea

We created a program with 12 chapters. The characters were very popular celebrities in our country: Andrea duro, Marina and Lucía de la Isla de las Tentaciones, Edu Soto, Alba Paul, Carlos Baute, Blas Cantó or Gipsy Chef took up the challenge and answered Tania Llasera’s questions.

_Results

The programs have had thousands of views, and we are only halfway through the campaign.