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_Strategy
Verti’s mission, through the Verti Driver Challenge, is to get better drivers. For this reason, Verti Driver created a new app, which monitors driving and rewards with discounts to the users. To publicize this project, in a nice way, we made a plan of influencers and celebrities who were tested in driving, while they were interviewed by Tania Llasera.
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_Idea
We created a program with 12 chapters. The characters were very popular celebrities in our country: Andrea duro, Marina and Lucía de la Isla de las Tentaciones, Edu Soto, Alba Paul, Carlos Baute, Blas Cantó or Gipsy Chef took up the challenge and answered Tania Llasera’s questions.
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_Results
The programs have had thousands of views, and we are only halfway through the campaign.
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