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“I do (Corridor)”

A romantic comedy to vindicate the end of the Mediterranean Corridor. A romantic comedy to vindicate the end of the Mediterranean Corridor. A romantic comedy to vindicate the end of the Mediterranean Corridor.

_Brief

After the success of "The Mediterranean Corridor Show", a monologue show to claim the goal of the #QuieroCorredor Movement to the citizens, the Valencian Association of Entrepreneurs (AVE) looked for a new communication action that following the trail of humor and irony could connect with society and involve it in the goal of the Mediterranean Corridor.

_Strategy

As a social claim, we did not compete against other products, but with people’s interest and time. We had to convince them to spend some time with us to tell them about something as complex as the need of a railway infrastructure. To gain their interest, we decided to create a humorous short film with some of the freshest actors and actresses of the moment.

_Idea

“I do (Corridor)” is a romantic comedy directed by Alfonso Sánchez and starring four stars from the four communities most affected by the Mediterranean corridor: Álvaro Cervantes, Macarena Gómez, Nuria Herrero and Carlos Santos. When Arnau and Clara decide to celebrate their wedding on the train on which they met, they do not expect that the train and the railway infrastructure will make it very difficult for them to get to the “I do”. The short film premiered at the ABC Park cinemas in Valencia with the presence of the entire cast and director and had a major advertising campaign on television, social media and outdoor advertising.

_Results

Film views1.000.000

Signatures183.871

And, most importantly, we will soon see the end of the win-win rail project.