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_Strategy
The greatest asset of Euroleague Basketball is its superstars, genuine icons worldwide. That’s why we decided that they should be the ones to convince the CEOs of large companies to join us as sponsors.
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_Data
In 2019, only 17.8% of commercial emails were opened.
_Idea
We sent these CEOs a smartphone on which they could talk directly to legend Tony Parker, and receive personalised messages from players, coaches, directors and the media. It included a collector’s card signed and dedicated by Parker.
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