Talk with the Giants
After the success of the Walk Amongst Giants project, Euroleague Basketball asked us to carry on evolving the concept to find a new title sponsor to give its name to the competition.
The greatest asset of Euroleague Basketball is its superstars, genuine icons worldwide. That’s why we decided that they should be the ones to convince the CEOs of large companies to join us as sponsors.
In 2019, only 17.8% of commercial emails were opened.
We sent these CEOs a smartphone on which they could talk directly to legend Tony Parker, and receive personalised messages from players, coaches, directors and the media. It included a collector’s card signed and dedicated by Parker.