CITY BRAND REPOSITIONING
A concept that strengthens all the actions that make Valencia a key area for running.
The Trinidad Alfonso Foundation, with collaboration from Valencia City Council, was faced with the challenge of positioning Valencia as a top destination for running enthusiasts worldwide.
We created ‘Valencia, City of Running’. A concept that serves as a content platform with information on all the running events being held in the city of Valencia, as well as the Marathon and Half Marathon.