Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

Walk Amongst Giants

The 7.5 million euro game. The 7.5 million euro game. The 7.5 million euro game.

_Brief

Euroleague Basketball needed to increase its sponsorship revenue by 50% by attracting the leading companies in the world.

_Strategy

The CEOs of these companies are fairly inaccessible people. That’s why it was essential to arouse their curiosity with a novel format and a relevant and ambitious promise: the possibility of impacting on an entire continent.

_Data

Euroleague Basketball had more than 89 million followers throughout Europe.

*Source: Euroleague Basketball

_Idea

We surprised the CEOs by sending them a completely personalised board game. Through questions and answers, we conveyed to them in a fun way the data that show Euroleague’s repercussion and visibility.

_Results

Meetings with potential sponsors20

New sponsors3

Total revenue7.500.000€

ROIx88